I created the entire brand for Model-Icons from inception all the way to finished print ready artwork consisting of corporate identity, packaging, magazine adverts, product literature, exhibition panels and website. The Model-Icons brand needed to portray a stylish and sophisticated look and feel to give them a strong presence against already established brands. The diecast models consisted of a premium range of Jaguar cars in closed boxes along with a second more economical range of police cars in window boxes, in 1:18 and 1:43 scale.
