Design, Artwork and Retouch to Disney Princess Brand Guidelines a wide range of packaging, graphics for electrical products and advertising. The initial first stage of the packaging brief was to understand the USP of the product by showing this through photography, whilst also setting up each pack to the supplied cutter guide. Upon approval by the client I would write and scamp propping briefs for the photographer to follow and complete all necessary retouching which could range from simple cutouts and motion effects to changing model heads and arms to achieve the desired effect. I would complete all pack artwork and client amends through to print ready completion. To accompany packaging that featured electrical products, I also designed and artworked the graphics that appeared on the product itself, as shown in the Belle and Rapunzel Hairdryers below. These packs also included an instruction/styling tips booklet designed to feel like a princess book. To further enhance their marketing, I was also tasked to design/artwork adverts to appear in the Argos book, adhering to Argos mechanical specifications.
