Volvo Construction Equipment wanted to promote their commitment to being environmentally friendly. I designed the concept of showing a Volvo machine in its’ working environment, that was leaving behind a meadow of flowers. Upon approval of this idea, a photoshoot was carried out and I retouched the subsequent image by colour balancing the machine and adding the blue sky and flowers. I then designed and artworked the advert to various magazine publication specs along with POS items and an accompanying brochure.
